A bigger client.
A bigger team.
A bigger investment.
What I’ve noticed after nearly three decades of coaching is that growth rarely solves problems. It usually exposes them.
The challenge isn’t that most people think too small. It’s that they underestimate what happens when existing problems meet increased demand.
A communication issue becomes a culture issue. A leadership gap becomes a company-wide bottleneck. A lack of boundaries becomes burnout. The very thing you’ve been tolerating quietly can become the thing that limits your next level of growth.
That’s why I’m often less interested in what someone wants to build and more interested in what’s draining their energy right now.
Sometimes the fastest path forward isn’t adding something new. It’s removing what’s getting in the way.
So tell me, if your business or life grew 10x tomorrow, what problem would scale with it?
