Don’t let your event guests miss out on crucial connections for their careers. Discover and implement top tips for encouraging networking at your live events.
Live events are one of the best places to network and trade industry insights with those who share similar passions and career goals. However, many people miss out on an opportunity to make such connections because they fear striking up a conversation with strangers or lack networking skills and knowledge. As the host of the event, it’s up to you to facilitate connections and encourage your guests to form those valuable business relationships. With a few tips and tricks up your sleeve, you can become the best event host and encourage networking at live events.
1. Set a Comfortable Atmosphere
The physical environment of your event can play a significant role in encouraging networking. The more comfortable guests are, the greater their chances of being confident and conversing. Make sure your venue has plenty of space for guests to move around and mingle comfortably. Consider setting up lounge areas with couches, tables, and chairs where guests can sit and chat. Provide ample food and drink options to create a relaxed atmosphere and encourage people to linger. And keep your event space well-lit and easy to navigate, with clear signage and maps to help attendees find their way.
2. Facilitate Icebreakers
One of the biggest hurdles to networking is simply finding a way to start a conversation. As the host of the event, you can facilitate introductions by providing icebreakers and conversation starters. Consider setting up a photo booth or activity station that encourages people to connect and collaborate. You can also host a brief informative session before the networking portion of the event to get people thinking and talking.
3. Play Matchmaker
Another way to encourage networking is to play matchmaker and facilitate connections between guests with shared interests or backgrounds. Use a networking app or platform to help guests find one another before the event, and consider setting up facilitated lightning-round sessions where guests can meet each other in a structured format. Matchmaking can be especially effective if you have guests from diverse industries or backgrounds who may be hesitant to initiate conversations on their own.
Encouraging networking is one of the many ways to keep your event audience engaged and guarantee a memorable experience. Plus, it allows guests to maximize their time and gain crucial relationships. With these tips for encouraging networking at your live events, you and your guests can reap a lot of benefits that can enhance your careers.