As retail sales continue to decline, Amazon remains dominant as an e-commerce juggernaut. Here’s what to know before getting into Amazon affiliate marketing.
Amazon is one of the most popular websites on the Internet—it’s so successful it turned Jeff Bezos into the richest man in the world. So naturally, with a proven track record like Amazon’s, every small business wants to get its brand onto their platform.
However, it isn’t easy to stand out from the pack when you’re in such a large pool of companies. That’s why businesses use affiliate marketing to extend reach to their clientele. If you write for a blog or have your own website, this is what to know before getting into Amazon affiliate marketing.
Understand Affiliate Marketing Overall
Advertising a business through an affiliate’s blog or website is the definition of affiliate marketing. For example, if a visitor to the webpage clicks on a link back to Amazon and then purchases an item via that same link, the affiliate receives a commission.
This link is called the affiliate link. It contains specific codes that trace back to the affiliate so they receive a commission for their sale.
Each affiliate gets a unique link from Amazon’s affiliate program: Amazon Associates. The percentage of each sale that goes towards the affiliate’s commission varies based on the type of item sold.
Choose the Best Product for Marketing
If you decide to go into affiliate marketing, ensure the item you choose for your link has a good sales history. There is no commission if there is no sale, so you want to pick an item that continues to sell.
Choosing an item with a high conversion rate is a reliable metric for finding a winning product. Consistency is vital, so don’t choose an item just because it has a hefty price tag.
Keep Your Legal Affairs In Order
When you enter the affiliate marketing industry, be mindful of the regulations associated with it. If sharing your opinions leads to someone purchasing a product, you need to establish trust between yourself and your audience.
In order to stay on the right side of the law, there must be a disclosure statement on every page that contains an affiliate link. Keeping your legal affairs in order saves you from hefty lawsuits down the line, making it one of the most important things to know before getting into affiliate marketing.